CEOs and executives invest huge amounts of time and energy in formulating their strategies. Yet few of these strategies get implemented successfully. Strategy without execution, is like showing the organization a destination on the other side of a river, without providing a bridge across the river.
Some strategies require a change in culture. There is a brief flurry of activity as HR and OD departments run cultural change workshops throughout the organization. Then the hype is over and the organization returns to normal. In this newsletter we look at the bridge that is required to achieve a customer-centric culture.
In executing their strategy, many CEO’s work extremely hard with disappointing results. They communicate their new strategy. They set up strategic projects. They integrate the new strategy into the goals, balanced score cards or key performance areas of each executive and senior manager. But often this is not enough.
We provide a case study, of a CEO frustrated by the lack of implementation of the organization's new strategy. It shows how the executive team used systems thinking to create a bridge in the form of an organization wide implementation plan.
Executing a strategy that requires a cultural or paradigm change, requires incredible will or determination from the leader. Ken Ideus discusses the will of the leader in helping others to cross the bridge to the future.
We hope that these thoughts will help you as you lead others to a successful future.
The Change Designs team