Having trouble viewing this email? View in your browser

change designs

Change Designs


June 2014
Practical expertise @ work.
  • Frequent New Articles
  • Support for members
  • 24/7 Web Access

Strategy execution

Implement a strategy successfully




CEOs and executives invest huge amounts of time and energy in formulating their strategies. Yet few of these strategies get implemented successfully. Strategy without execution, is like showing the organization a destination on the other side of a river, without providing a bridge across the river.

Some strategies require a change in culture. There is a brief flurry of activity as HR and OD departments run cultural change workshops throughout the organization. Then the hype is over and the organization returns to normal. In this newsletter we look at the bridge that is required to achieve a customer-centric culture.

In executing their strategy, many CEO’s work extremely hard with disappointing results. They communicate their new strategy. They set up strategic projects. They integrate the new strategy into the goals, balanced score cards or key performance areas of each executive and senior manager. But often this is not enough.

We provide a case study, of a CEO frustrated by the lack of implementation of the organization's new strategy. It shows how the executive team used systems thinking to create a bridge in the form of an organization wide implementation plan.

Executing a strategy that requires a cultural or paradigm change, requires incredible will or determination from the leader. Ken Ideus discusses the will of the leader in helping others to cross the bridge to the future.

We hope that these thoughts will help you as you lead others to a successful future.

The Change Designs team

New article:




Towards a customer-centric organization.

Many organizations have a strategy around customer centricity. To execute this strategy leaders often communicate the new strategy, and then develop a few HR or OD programmes to transform their organizational culture. Yet few of these customer-centric strategies or culture transformation programmes produce the desired results. Something goes wrong between the intention of customer-centricity, and the practices within the organization.

This article looks at three critical leadership tasks required to successfully execute a customer centric strategy.

Create a customer-centric organization.

Case study:


Strategy execution case study.

Systems thinking & alignment

This case study shows a CEO who had spent months with his executive team developing a new organizational strategy. He'd done road shows to communicate the new strategy. He set up projects to implement the strategy. Strategic objectives were put into each of his executives' KPAs. Yet 6 months later not much had changed. When he spoke to people who were not his direct reports, they complained they needed direction! They were confused by the many projects that were being implemented. Different projects were working at cross purposes to one another. His people simply could not see how everything fitted together. Instead of crossing to the future on one common bridge, it seemed like they stuck in a game of snakes and ladders.

This case study shows how this company used systems thinking to develop a single bridge - an organization wide implementation plan.

Strategy execution case study.


The leader's will

A nugget of wisdom from Ken Ideus.

Ken Ideus continues with his authentic leadership series. In this article he talks about how a leader’s role is to create a future that does not yet exist. Ensuring others cross the bridge to the future requires a strong determination or will on the part of the leader.

In this nugget of wisdom, Ken discusses the will of the leader – and how the authentic leader’s will differs from the will of a tyrant, as he attempts to move the organization towards the future strategy.

The leader's will.

What's new in our member zone

OD intervention


2 new OD interventions.

New OD interventions in our OD interventions library.

Our 2 new OD interventions this month are designed to get a group to imagine a future that may be different from today.

  1. Creative scenario activity. Get a group to develop a scenario of the future macro environment.
  2. Customer-paradigm. Understand the paradigm shift required to move from a product-driven to a customer-centric organization.

Go to OD interventions library.

Follow Us

Although we don't want you to go, you can Unsubscribe if you like.

Like this then Send to a Friend

This email was sent to

You are receiving this email because you have subscribed to this newsletter from Change Designs.