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  • Communicate change - before you train managers and change agents

Communicate change - before you train managers and change agents


After the launch of a change in an organization, the hard work of preparing people to master new skills and behaviours begins. What and how should you communicate to managers and change agents? How do you use communication as a tool to encourage them to make the most the training they will receive to manage a change in their areas?OD-intervention

You need to plan the communication element of this stage to achieve the following objectives.

  • To reduce resistance and build excitement about both the change, and the training on how to manage the change in their areas.
  • To show people that it is worth their while to give up their time, attention and energy to learn new skills and behaviours that will help them and their team to master the change.
  • To reinforce the brand of positive energy and excitement you began at the launch of your change.

This guide shows you how to plan your communication to both managers, change agents and the rest of your organization, as you prepare to train people on their roles during a change. It shows you:

How to communicate in an exciting way before you train leaders, managers and change agents.

  • What you need to communicate to whom.
  • What leaders, change agents and employees want to hear before they go on training.
  • Creative ways of communicating that will get people to buy-in to both your change, and commit their time, energy and attention to their training.

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Communicate change - what to communicate before you train managers and change agents in their roles..

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