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  • New CEO speech. How to prepare your first speech to your management team.

New CEO speech. How to prepare your first speech to your management team.


One of your first tasks as a new CEO, is to gain the trust of your management team. You need to let your team know what you expect from them, and what they can expect from you.

Why a new CEO needs to clarify expectations.

As a new CEO, you may have been appointed by a board of directors, to turn around an organization. To do this, you need the support of your management team. This team is used to working with the previous CEO, who may be different to you.

As a new CEO, you need to let your management team know what you expect from them, and what they can expect from you.

The easiest way to do this, is to deliver a carefully crafted speech in your first meeting with your management team.

Some of the team members may have flourished under the previous CEO, and may be filled with apprehension about your appointment. Other members of the team may have suffered under the leadership of the previous CEO, and may be looking forward to working with someone with a different leadership style. All of your team members are wondering:

  • Who are you?
  • What do you expect from them?
  • What are you intending to change? How this will affect them and their careers?
  • What can they expect from you?

If you fail to answer these questions during your first meeting with your team, they will try to figure out your expectations themselves.

They will interpret your intentions from your actions, your lack of actions or your body language.

They will waste a great amount of time trying to 'work you out' as they interpret or misinterpret your motives from what you do or say. They will then spend even more time comparing what they think you are about, with other members of the team...

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