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How to communicate change


How to develop a change management communication plan for a project.

By Ruth Tearle

The way in which you communicate change on a project, is affected by the stage of the change/project, and which stakeholder you are communicating to. Click on each of the eight phases of change in the diagram below to get practical advice on:

  • The goal of communication for each phase of change.
  • Which stakeholders you should communicate to - e.g. employees, managers, change agents, technical help desks, customers and your internal change team.
  • What each stakeholder wants to hear at this stage of the change or project.
  • What you need to communicate.
  • How you need to communicate.

Use this member tool to develop a communication plan for communicating change on a project. A change communication plan that helps remove the monsters of apathy, fear, lack of trust, resistance and confusion amongst managers, change agents, and employees. Replace these negative emotions with excitement, pride, confidence and a sense of achievement, through what you communicate, and how you communicate to all stakeholders during each phase of a change.

path
1
Launch change to key stakeholders
launch

2
Train leaders in their roles
roles
negative
Apathy.Fear.

3
Launch change to all employees
launch
negative
No Trust. Resistance. Fear.

4
Help employees master change
change
negative
Resistance

5
Celebrate early adopters
celebrate
negative
Fear. Confusion.

6
Prepare for go-live
go live

7
Build excitement around go-live events
excitement

8
Celebrate success and aim higher
celebrate












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